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Backing Smart Writers: Green TV’s Smart Strategy

Under the leadership of Fasih Ur Rehman, Green TV has become one of the most successful and popular entertainment channels in Pakistan.

This remarkable achievement would not have been possible without a simple yet powerful strategy: backing talented writers. Great writing has been the backbone of Pakistani drama throughout history, yet it is something recent drama serials often lack.

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This issue isn’t unique to Pakistan; in our neighboring country India, the biggest dilemma faced by both the drama and film industries is the lack of recognition and empowerment of writers. Recently, with the rise of OTT platforms and the success of parallel cinema that thrives without a star cast, it has become clear that if there is high-concept content in any genre, it is bound to succeed.

Green Entertainment TV has been fortunate to be led by a smart and visionary CEO who fully understands the importance of strong writing and creativity.

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